This Privacy Policy describes how Florence London (hereinafter, the "Site", "we", or "us") collects, uses, and discloses your personal information when you visit or use our services, make a purchase on https://www.florence-london.com/ (the "Site") or otherwise communicate with us regarding the Site (collectively referred to as the "Services"). For purposes of this Privacy Policy, the terms "you" and "your" refer to you as the user of the Services, whether as a customer, website visitor, or any other individual whose information we collect under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, or for operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the "Last Updated" date, and take any other actions required under applicable law.

Collection and Use of Your Personal Information

To provide the Services, we collect personal information about you from various sources as described below. The information we collect and use depends on how you interact with us.

In addition to the specific uses listed below, we may use the information we collect to communicate with you, provide or improve the Services, comply with legal obligations, enforce applicable terms of service, and protect the Services, our rights, our users, and others.

Personal Information We Collect

The types of personal information we obtain depend on how you interact with our Site and use our Services. “Personal information” refers to information that identifies or describes you individually, or information that can be linked or associated with you. The following sections describe the categories and specific types of personal information we collect.

Information You Provide Directly to Us

The information you submit directly through our Services may include:

• Contact details: name, address, phone number, and email address.
• Order information: billing address, shipping address, payment confirmation, email address, and phone number.
• Account information: username, password, security questions, and other account security information.
• Customer support information: information you provide in communications with us, such as messages submitted through the Services.

Some features of the Services may require you to provide certain information. You can choose not to provide this information, but doing so may limit your ability to use some features.

Information We Collect Automatically

We may automatically collect certain information about your interaction with the Services ("Usage Data"). We may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include device information, browser information, network connection information, IP address, and information about how you interact with the Services.

Information We Receive from Third Parties

We may also obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Payment processors that collect payment information (e.g., bank account, credit or debit card details, billing address) to process your orders.
• Third parties who collect online tracking data (e.g., pixels, web beacons, SDKs, cookies) when you browse our Site or interact with our emails or ads.

How We Use Your Personal Information

• Providing Services and Products. We use your personal information to provide the Services and fulfill our contract with you, including processing payments, preparing orders, sending notifications regarding your account, purchases, returns, and exchanges, managing your account, facilitating shipping, and improving your shopping experience.
• Marketing and Advertising. We may use your personal information for promotional purposes, such as sending marketing emails, SMS messages, or postal mail, and showing ads tailored to your interests on our Site or elsewhere.
• Security and Fraud Prevention. We use your personal information to detect, investigate, or prevent fraudulent or illegal activities. If you register an account, you are responsible for keeping your login credentials secure.
• Customer Support and Service Improvement. We use your information to provide customer support and enhance the Services.

Cookies

Like many websites, our Site uses cookies. To learn about the cookies used with our Shopify store, visit: https://www.shopify.com/legal/cookies.

You may configure your browser to block or delete cookies, but doing so may affect the functionality of the Services.

Disclosure of Your Personal Information

We may disclose your personal information in certain circumstances, including:

• To vendors and third-party service providers (e.g., IT management, payment processing, shipping, cloud storage, etc.).
• To business and marketing partners.
• When you request or consent to disclosure, such as through social media widgets.
• To affiliates within our business group.
• As required by law, for business transactions, or to protect our rights and users.

Categories of Data Shared

• Identifiers (contact details, order details).
• Commercial information (order history, purchase details).
• Internet activity and Usage Data.
• Geolocation data derived from IP addresses or similar.

Children’s Data

The Services are not intended for use by children. We do not knowingly collect personal information from children.

Security & Retention

No security measure is perfect, and we cannot guarantee absolute security. Retention periods depend on legal obligations, account maintenance, dispute resolution, and operational necessity.

Your Rights

Depending on your location, you may have rights such as:

• Right to access
• Right to deletion
• Right to correction
• Right to portability
• Right to opt-out of sale/sharing of data
• Right to restrict processing
• Right to withdraw consent
• Right to appeal
• Communication preference management

International Users

Your personal information may be transferred outside your country. When transferring data outside Europe, we use legally approved transfer mechanisms (e.g., Standard Contractual Clauses).

Contact

If you have any questions about this Privacy Policy or wish to exercise your rights, you may contact us by email at info@florence-london.com.

Unless stated otherwise, we are the data controller responsible for your personal information.